Rich Look: 'A Holiday Filled With Smiles' Campaign
The Overview
A festive holiday television commercial requiring final visual polish and cohesive brand messaging. The project focused heavily on high-end motion graphics and compositing to ensure a smooth, celebratory transition from the live-action narrative to the brand's final call-to-action.
The Execution
Title Compositing & Integration
Handled the compositing of the stylized "A Holiday Filled With Smiles" typography directly over the live-action footage. Successfully tracked and layered the graphic so it integrated naturally over a window frame as the camera pushed in.
Dynamic Brand Transitions
Designed and animated a fluid, red curved shape that wiped across the screen. This motion graphic element acted as a dynamic transition, seamlessly wiping away the live-action environment to reveal the final branded background.
Promotional End-Card
Executed the complete motion graphics product window for the brand's seasonal holiday promotion.
Animation & Finishing
Utilized Adobe After Effects to animate the final appearance of the Rich Look logo alongside sliding typography detailing multiple store locations (Maharagama, Negombo, Kalutara, Ratnapura, Kottawa). Composited the final sequence to deliver a clean, broadcast-ready conclusion.