Little Lion: TV Commercial
The Overview
A comprehensive and highly technical digital product update for a broadcast commercial. Working alongside SKY Films International and Holmes Pollard & Stott, the core objective was to modernize the visual narrative without the need for reshoots by seamlessly integrating newly designed 3D product packaging directly into the existing live-action footage.
The Execution
3D Modeling & Asset Creation
Led the visual modernization pipeline by modeling the brand's new packaging entirely from scratch using Blender.
Advanced Product Replacement
Utilized precise match-moving and 3D tracking in Adobe After Effects to flawlessly replace the outdated on-set items with the new 3D packaging.
Live-Action Integration
Executed complex compositing to ensure the digital assets aligned perfectly with the actors' natural hand movements and the scene's dynamic lighting, specifically during critical narrative interactions with the Madeira Cake box, Batter Carol cookies, and Soft Log.
Final Product Window
Designed, animated, and composited the closing 3D/2D product window, showcasing the fully updated Little Lion range (including the Sponge Cake) over a studio background to deliver a polished, broadcast-ready conclusion.