Keels Smart Family Promo (Season 7): TV Commercial
The Overview
A high-energy, fast-paced national television commercial produced for Unilever Sri Lanka and Keels supermarkets to promote their seasonal "Smart Family" campaign. The project blends vibrant live-action retail footage with dynamic, colorful post-production elements to powerfully highlight promotional rewards and participating brands.
The Execution
Motion Graphics & Brand Integration
Executed the dynamic pop-up graphics pipeline by seamlessly animating floating retail brand logos—such as Comfort, Lifebuoy, Sunsilk, and Knorr—directly over the live-action supermarket shelves as characters interacted with the products.
VFX Compositing & Sequencing
Collaborated heavily on the visual effects pipeline to integrate split-screen visual layouts, complex masking, and fluid transitions that maintained the energetic pacing of the retail environment.
Kinetic Typography & Overlays
Implemented clean, high-impact promotional text overlays throughout the video, ensuring readability and broadcast-ready alignment. This included integrating major tracking Call-To-Actions like "Win Rs. 18 Million" and "Grand Reward of Rs. 2.5 Million".
Promotional End-Card Compositing
Assisted in compositing the comprehensive final brand end-card. Successfully balanced complex promotional terms, official campaign graphics, and a large grid of individual Unilever brand assets into a neat, cohesive visual conclusion.